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So Verde Beef is a beef processing business located in Ethiopia.
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The company was started back in 2014 by myself, my business partner from the U.S.,
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and then a couple of international agricultural experts.
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and we joined together to start this beef operation that you see here today.
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Verde Beef's business model is that we buy basically a one-year-old cattle from local farmers,
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here in Ethiopia, which provides an income for them and their families,
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and we'll raise that animal on our feedlot for three to six months...
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and then slaughter them for export to the Middle East, which is our primary market.
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We started the business in Ethiopia because Ethiopia has a perfect combination of natural resources,
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the fifth largest population of cattle in the world, and a place where job creation is really needed,
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Because there’s so much unemployment or underemployment in this country.
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And the cost of producing the beef here versus any of the other markets in the world,
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makes it really advantageous to do this business here.
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Once we bring the cattle onto the feedlot, we utilize a specialized ration …
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combined with ingredients we grow on the farm here,
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And we also purchase from locals and mix those together to feed to the animals.
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And we do that to maximize their daily weight gain …
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over the three- to six-month period of time that they spend here on the feedlot.
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We started the business in 2014 with some U.S. equity investment and then in 2016,
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we got expansion financing through a loan guarantee program that USAID provided.
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And that enabled us to expand the size of the feedlot
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to build some of the cattle pens you see here today as well as purchase more bulls.
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We currently have a slaughterhouse under construction that we expect to have completed in February of 2018.
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That will provide a capacity of 450 animals per day in the first phase.
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Verde Beef provided water for our community, and jobs and land for our children.
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They are really helping us.
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Verde Beef gave cattle to 550 women in our community,
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fattened the cattle, and let the women sell the cattle for profit,
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to lift these women out of poverty.
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Today, our company has 3,000 bulls on site with a capacity for 10,000.
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And our plan over the next five years is to grow up to be 81,000 head on the feedlot at one time.
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