A hospitality industry association supported by USAID is now functioning independently and has emerged as a major promoter of Kosovo as a tourist destination. The Kosovo Alternative Tourism Association (KATA) was founded in 2010 by a small group of hotel and travel agency owners as an alternative to the country’s national tourism association. USAID through its Kosovo Private Enterprise program assisted the nascent organization by sending the group to neighboring countries to learn more about best practices in alternative tourism. Inspired by what they had learned, the participants contacted others in the tourism industry to form what has become a strictly voluntary, but highly effective, association. KATA and its 105 members have worked diligently to promote Kosovo tourism at travel fairs in Albania, Turkey, Austria and the UK, as well as domestically. KATA also is active in sponsoring job fair events, and lobbying for industry relevant legislation. Most recently, KATA in cooperation with the Ministry of Trade and Industry very successfully represented Kosovo at the ITB Berlin Tourism Fair, March 6-10.